The Power of Color Color is the most powerful component of all visual imagery. The right colors communicate meaning and please the eye. The wrong colors can be unpleasant and even unsettling. As a marketing tool, color can be a subliminally persuasive force. As a functional component of human vision, color can capture attention, relax or irritate the eyes, and affect the legibility of text. All things considered, the right colors empower and contribute to the success of a product, a service or even an interior space. The wrong colors can be a costly mistake. Designing with Colored Light Color is a significant component of visual perception. It cannot be perceived without daylight or artificial lighting. LED and fiber optic lighting allows a multitude of design possibilities for emphasizing or altering the lighting effect of rooms and objects with colored light. The term "color of light" covers both white and colored light. Warm white, neutral white and daylight white are derived from the white color of light. The colored light covers the entire visible spectrum.
Compared to the primary colors yellow, blue and red, the colors amber and magenta appear weaker in their expressiveness. Yellow and red colors of light create a warm atmosphere in a room. Blue colors of light allow a room to give a cooler impression. Compared to the primary colors yellow, blue and red, the colors amber and magenta appear weaker in their expressiveness. Yellow and red colors of light create a warm atmosphere in a room. Blue colors of light allow a room to give a cooler impression. Color Effect Red is the color of fire and the expression for power, warmth and energy. The color has a dominant effect. Where pale red is concerned, the aspect of warmth decreases while its lightness increases.  Blue is the color of the sky and is one of the cold colors which gives an effect of depth.  Green is the color of vitality. Its nuances range from calming to refreshing.  Chromotherapy Definition: Chromotherapy, sometimes called color therapy, light therapy or colorology, is based on the premise that certain colors are infused with healing energies. The therapy uses the seven colors of the rainbow to promote balance and healing in the mind and body. Our chromotherapy lights cycle gently through the spectrum of colors in order to provide an all round therapeutic effect. Origins: Color therapy is rooted in Ayurveda, an ancient form of medicine practiced in India for thousands of years. Ayurveda is based on the idea that every individual contains the five basic elements of the universe: earth, water, air, fire, and ether (space). These elements are present in specific proportions unique to an individual's personality and constitution. When these elements are thrown out of balance through unhealthy living habits or outside forces, illness results. Ayurvedic medicine uses the energies inherent in the colors of the spectrum to restore this balance. Color therapy was also used in ancient Egypt and China. In traditional Chinese medicine (TCM), each organ is associated with a color. In qigong, healing sounds are also associated with a color, which in turn corresponds to a specific organ and emotion. Benefits: Each of the seven colors of the spectrum are associated with specific healing properties. Violet Violet promotes enlightenment, revelation, and spiritual awakening. Holistic healthcare providers use violet to soothe organs, relax muscles, and calm the nervous system. Indigo Indigo is also sedative and calming. It is said to promote intuition. Indigo may be useful in controlling bleeding and abscesses. Blue Blue promotes communication and knowledge. It eliminates toxins, and is used to treat liver disorders and jaundice. Green Because it is located in the middle of the color spectrum, green is associated with balance. Green is calming, and is used by Ayurvedic practitioners to promote healing of ulcers. It is said to have antiseptic, germicide, and antibacterial properties and is sometimes used by holistic color therapists to treat bacterial infections. Yellow Yellow is a sensory stimulant associated with wisdom and clarity. Yellow is thought to have decongestant and antibacterial properties, and is useful in stimulating both the digestive system and the lymphatic system. Orange Orange promotes pleasure, enthusiasm, and sexual stimulation. Ayurvedic practitioners believe it has antibacterial properties and may be useful in easing digestive system discomforts (e.g., flatulence, cramps). Red
Red promotes energy, empowerment, and stimulation. Physically, it is thought to improve circulation and stimulate red blood cell production. |